Virtual reality experience to showcase the new Energizer “Pro Series” torches at trade shows and training sessions. Visitors are invited to explore a virtual environment in which they can take the torches in hand and discover their performance.

Client

Energizer France for the European market

Context

To boost the launch of the “Pro Series” torch range, Energizer needed a virtual reality application to train its sales force and promote its products at B2B trade shows. Embedded in a stand-alone headset, VR takes visitors on a building site under construction, through a series of missions that illustrate the performance and benefits of each torch.

Customer benefit

VR makes it possible to show what can't be seen with physical lamps during a trade show or customer meeting. The application, designed to be stand-alone, can be used to animate a stand without the need for constant supervision.

Development time

This project was developed iteratively over a period of 3 months, then used at trade shows over several consecutive years:

• VR script creation, from set design to voice-over writing
• 3D scene modeling and adaptation of existing 3D torch models
• Implementation of the scripting system and production of multilingual versions
• Training of a customer consultant in the use of the VR application

Team

5 people

Roles

• Project manager
• UX Designer
• 3D graphic designer
• 3D Integrator
• C# Developer

Technologies

• Unity3D technology
• Meta Quest 3 VR equipment