SNCF, behavioral study (Reims train station)
A virtual reality study conducted at the SNCF Reims train station to evaluate wayfinding difficulties faced by passengers, particularly when locating an exterior and hard-to-find platform. The study allowed to collect objective metrics on navigation behavior and orientation strategies, while testing potential improvements.
Client
SNCF Reims, Innovation & Technologies Department
Context
Certain hard-to-access platforms pose significant challenges for passenger orientation. This project enabled the simulation of realistic situations in virtual reality, based on methodologies developed jointly by SNCF, ErgoCentre, and Movida. The results may also be applicable to other stations with similar spatial configurations.
Customer Benefit
The study results helped test the effectiveness of three different signage and layout solutions. This allowed the client to plan short-term actions while also considering more substantial long-term structural improvements.
Development Time
The project was completed over 4 months, divided into the following phases:
- Development of core VR scenarios, 3D modeling, and definition of evaluation indicators
- User workshops and co-creation of improvement strategies
- Integration of the three selected solutions into the VR simulation
- Participant recruitment and VR sessions to observe navigation behaviors
- Analysis and reporting (summary of results and recommendations for stakeholders)
Team
7 people
Roles
- Project Manager
- Human Factors Specialist
- 3D Artist
- Lua/Python Developer
- 3D Integrator
- Technical Director
Technologies
- HARFANG 3D Engine
- VR Equipment: Meta Quest Pro (OpenXR)
- Eye-tracking